Free! Grow with Google Workshops

Wednesday, June 14, 2023 -
9:00am to 2:00pm

    Grayling Main Street is excited to announce a partnership with

    Wayland, MI Main Street to bring a FREE in-person marketing

    workshop to northern Michigan to help our local businesses grow!

    This training is open to ALL local businesses, organizations, and

    entrepreneurs, not just to those in the Grayling area. This

    workshop can be attended by anyone in northern Michigan, as we

    believe in creating a strong community and supporting growth

    across our region.

    On June 14 at Kirtland Community College, Teresa Heger – a

    local marketing expert and “Grow with Google” Digital Coach

    – will lead a FREE, in-person workshops to help small

    businesses build new skills. Teresa Heger is the Owner and

    Founder of Teresa Heger Coaching & Consulting LLC, an

    organization that provides leadership development to

    entrepreneurs, small businesses, as well as emerging and seasoned

    leaders. She is a forward-thinking senior advisor with over 15

    years' experience building strategic plans and partnerships to

    support business goals. She is a respected leader recognized for

    designing innovative plans to improve employee performance,

    morale and foster a diverse, inclusive environment.

    There are 3 FREE workshops on this day. You may select to attend

    all three, two or just one. This event includes FREE lunch and


    The three workshops are listed below along with a link to



    Get Your Local Business on Search and Maps, 9:30-10:30 am

    Showing up when customers are searching online is more important

    than ever. Ensure customers can find accurate, updated

    information about your local business on Google Search and Google

    Maps, no matter which device they use. In this workshop, you will

    learn how to create and manage a Google Business Profile from

    start to finish.

    In this session, we’ll show you how to:

    Create or claim your Google Business Profile

    Manage your business info across Google Search and Maps

    Use your Business Profile to connect with potential customers

    Make Your Website Work for You, 10:45-11:45 pm

    In this presentation, learners will discover how to create a

    search-friendly website that drives user action and supports

    their goals. Whether launching a new website or sprucing up an

    old one, this workshop will help.

    Make Better Business Decisions with Analytics, 12:30-1:30 pm

    Learn best practices and analyze trends about how customers

    engage with your business online, then turn these insights into

    well-informed, actionable decisions.

    In this session, we’ll cover:

    An introduction to Google Analytics

    Creating and understanding reports

    Making goals

    Using Analytics with other Google tools

    If you have any questions regarding the training, please contact

    Teresa at

    Grayling Main Street is excited to offer this opportunity to

    local businesses and thanks to Wayland, MI for their partnership

    and the opportunity.

    To register, click here:

Crawford County Avalanche

Mailing Address
Box 490
Grayling, MI 49738

Phone: 989-348-6811
FAX: 989-348-6806

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