Spike’s Keg O’ Nails wins downtown selfie contest
Dan Sanderson | Staff Writer
Spike’s Keg O’ Nails could add the motto “Selfie Place of the North” if a promotion to feature downtown Grayling is any indication.
Grayling’s Michigan Main Street program sponsored a selfie contest as a rollout for its new logo to promote downtown businesses March 9-15.
“A selfie is a self-portrait photograph, typically taken with a digital camera or camera phone,” according to Wikipedia. “Selfies are often shared on social networking services such as Facebook, Instagram and Twitter.”
A total of 32 businesses in the community’s downtown business district were given posters, drink coasters, placemats, and signs for the contest with the logo.
“Every single one of the downtown businesses had one,” said Heather Tait, the AmeriCorps Vista volunteer for the Grayling Main Street program.
The logo features a canoe paddle, and says, “Rediscover Downtown Grayling – Michigan’s Most Colorful Rivertown.”
Tait, who acknowledges that she takes a lot of selfies, said the goal of the promotion was to get the businesses involved with the promotion and to provide exposure for the goods and services that they provide.
“The goal was to get the logo out there,” Tait said.
In addition to supplying the materials for the contest, Rae Gosling, the program director for the Grayling Main Street Program, and members of the committee distributed buttons to the businesses featuring the logo the night before the contest started.
“They called themselves the social media hit squad, so that was kind of fun,” Tait said. “It was just making it very visible and very public.”
Tip’n the Mitten made a hashtag out of canoe paddles as its check-in station for the contest. Tait said Spike’s Keg O’ Nails put a lot of effort into promoting the contest in-house.
Joe McMillan, a Grosse Pointe Farms resident, won the contest as an individual for taking the most selfies with the sign used to promote the contest. He walked from business to business to take part in the contest, despite the snowy weather in Grayling on Saturday, March 11.
McMillan took one selfie at the AuSable Artisan Village, featuring a piece of art which was on display.
“He took one in a mirror, so you could see the logo and everything reflect,” Tait said. “That was pretty cool.”
McMillan will receive a gift card to the downtown business of his choosing the next time he visits Grayling.
Spike’s Keg O’ Nails, which is known as the “Meeting Place of the North,” won the contest as a business since participants tagged the business on the social media sites with their selfies.
“All of the businesses downtown were pretty close,” Tait said.
As the winner of the contest, Spike’s Keg O’ Nails will receive a quarter page color advertisement, which was donated by the Crawford County Avalanche. The ad will appear in an upcoming edition of the newspaper.
“We thought that would be a big incentive,” Tait said. “It was nice that they donated it. It was very nice to support the Main Street program.”